Following the feedback received from the tutorial session, I decided to focus on developing my first concept - a space saving planter for the urban dweller. It was based on the insight that most people grow their own food due to lack of space, hence there was an opportunity to design a product that would make efficient use of the limited space that the user has available. The feedback I received was that this was the strongest concept, and I felt it had the most scope for development.
My initial thoughts were that the product could take the form of a planter which attached directly to a window, as a third of my survey responses reported they had 'a windowsill or less space'. Aside from this, and a few ideas of what form it could take, I hadn't developed any further. I didn't really know what direction to head in next.
As it was still such a broad concept, I wanted to define more clearly who would use the product and what requirements it would have to meet. At the next tutorial session, this was the feedback I received as well. Therefore, my next step was to create a user profile and draw up a rough product design specification. These are summarised below:
The intended user would be someone living and working in a city. They would typically be a 30-something professional, who works long hours but enjoys cooking in their spare time and tries to follow a healthy, active lifestyle. They would be looking for a product that would allow them to grow a variety of herbs and salads to complement this. They have a small, modern flat, so would require something which uses minimal space and has a clean, simple aesthetic. Ideally, the product would yield the maximum amount of food for the minimum amount of time invested in setting up/maintaining it.
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