Tuesday, February 4, 2014

Project Beginnings

The project has begun! Or Phase 2 has at least.

Over the last couple of weeks we have been working in small teams on Project SCOTSMAN. This involved finding, researching and pitching a design opportunity to our classmates, before individually choosing one of the pitched opportunities to carry forward into SCOTSMAN Phase 2. 

There was a lot of variety in the opportunities presented, everything from diabetes to the Dakar Rally, and I felt there was lots of scope for development in a number of the ideas I saw. However, after a bit of consideration, I've chosen to pursue the brief 'Nae Scran'. 




The group pitching the opportunity had identified a problem with the relationship Britain, as well as other developed countries, has with it's food. We rely heavily on imports, waste a lot of what we do buy and are generally pretty disconnected from what we eat. As well as this, the price of food is rising well above inflation and increasing numbers of families are using food banks.

This brief stood out to me as one with lots of potential. I felt that the problem identified is important and often overlooked. Looking into the future, food sustainability can only become more of an issue, so I thought it would be really interesting to do a project in that area. I also thought there would be a lot of scope for research, as the brief relates to a range of issues; economical, environmental, health etc. This brief struck a chord with me as really relevant problem, something which I can relate to and where (hopefully) lots of good potential products exist!



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