Initial Concepts

After carry out some further research and investigation and examining what products exist, I brainstormed a number of different concepts. I decided to try and focus on the key reasons why people don't grow their own food, and from there brainstorm potential solutions. My chosen three concepts where based on three different areas. The first was device which would allow people to grow your own food if they lacked the space to. I wanted it to utilise wasted space, allowing people to experience growing some of their own even if they lacked so much as a windowsill.

My second concept was based on the insight that people often lack, or feel they lack, the knowledge and skills to consider growing their own food. I brainstormed some potential solutions to this problems, some for use outside and some for inside, that would make the process of beginning to grow your own seem less daunting and encourage more people to try it. 

My third concept was not as well defined. I really wanted to investigate whether it would be possible to grow your own food to genuinely save money and love more economically. It seemed unlikely that anyone without a reasonable sized garden could actually live off of their own produce, but was it possible to make any kind of significant saving? I decided in the end though that this approach would be to difficult to take, and also felt like growing your own food in this way probably wouldn't start with buying the kind of product I'd be developing. Therefore, my third concept or, at the least, area that I wanted to investigate further, was hydroponic growing. I thought it seemed really interesting and would be something I'd possibly want to incorporate into my first two concepts.